• PickStar

Case Study: Sports Influencer Booked For Social Media Campaign

An Australian coffee startup organised for AFLW star and influencer Abbey Holmes to tell the world about their coffee, through PickStar.

We share examples of how PickStar clients work with sports talent. Questions about your needs? Contact us.

Client: Killer Koala Coffee

Talent: AFWL star Abbey Holmes, currently playing for the Adelaide Crows. Abbey is also a television host, business owner and influencer.

Brief: Sports star to post about new coffee brand, as part of marketing campaign

Killer Koala Coffee, based on the Gold Coast, contacted PickStar in the hope of securing a sports star with a strong social media presence to help them with their new online marketing campaign.

As an emerging brand, Killer Koala is using influencers to gain fast exposure and credibility with their target audience.

Their preferred talent had to be young and energetic, like their brand, with a passion for coffee.

Connecting with PickStar

After contacting PickStar, Killer Koala developed a PickStar short list of stars who fitted the brief. They were also given advice on a suitable budget and time frame.

The client decided that Abbey was their top choice, and after trying the product, Abbey agreed to be part of the campaign.

The entire booking and payment process was managed through the PickStar system.


Abbey posted the content to her instagram account, generating engagement from her followers.

Importantly, the post included a strong call to action with a discount code, which enabled the client to track the results from the campaign.

You can book Abbey Holmes or choose from 900+ other sports stars, personalities and influencers via PickStar.

PickStar works with all kinds of clients on social media campaigns, marketing deals, events, guest speaking .. anything!

Any idea, ANY budget.

Find out more HERE or call us on 1300 657 601 to discuss you needs.

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