Podcast: Sports marketing evolution or revolution?
Sports professionals talk about sports marketing trends, challenges and opportunities, live at Mumbrella Sports Marketing Summit 2019.
We bring you another panel discussion recorded live at Mumbrella Sports Marketing Summit in 2019, where a group of sports professionals discussed Evolution or Revolution: How to Change With The Times in Sports Marketing.
PickStar’s Head of Marketing Andrew Montesi was joined by Esther Wilson, GM of Content and Creative at Hyland Media, Michelle Fowler, Sports and Entertainment Lead at Thrive PR and Chloe Dalton, Rugby 7s gold medallist, former basketballer and now AFLW player with Carlton.
The direction sports marketing is taking is almost impossible to predict. Sports rights have been changing hands quickly, new technology platforms are opening up more visibility for sports and athletes, social media has already created fresh opportunities, and there is more change in the pipeline.
A group of sports professionals are in the cross-heirs; marketers trying to keep up with the change and evolve their strategies; comms pros looking at new opportunities across a range of mediums; and athletes who now have more control over their public image than ever before.
In this session hear from all of them about how they are marketing their teams, brands, clients and themselves in an era of rapid evolution where sport is constantly making the headlines for a range of reasons.
Listen to the interview and subscribe to Off-Field on Apple Podcasts, Spotify or your favourite podcast player.
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Off-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.
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