Podcast: Adam Gilchrist on athlete commercial partnerships
Cricketing legend Adam Gilchrist shares a fascinating insight into the commercial partnerships of an elite athlete on the latest episode of Chats with Pav.
From his first 'deal' as a 12-year-old getting $185 worth of gear from Albion, to major brand ambassador roles over the past 10 years, Gilly explains how these commercial partnerships come together and what he finds important when choosing to work with a brand. Related: How Gilly pioneered a new brand of cricket
Gilchrist discusses one of his famous TV ads - the Castrol "Gilly, Gilly" ad - and how the partnership with Castrol expanded over time through a mutual trust and respect.
There are insights for both athletes and businesses on how to approach the commercial side of sport.
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