Case Study: NRL star opens up at mental health fundraiser
Despite growing awareness around mental health, the issue still carries a degree of stigma in our society.
Mental health organisation Headspace wanted to combat this stigma, so they used PickStar to book an NRL hero to open up about his own experiences at a charity dinner.
Brief: For Joel to discuss his mental health history and his relationship with Headspace
Connecting with PickStar:
Headspace submitted a detailed brief, outlining exactly what they would require from Joel, and to the charity's delight Joel was available and agreed to speak at the event.
Joel made quite the impact at the Headspace charity dinner and gave a powerful speech, talking candidly about the importance of mental health wellness, his own experiences and his relationship with Headspace.
After dinner, Joel was able to mingle and chat with the crowd, which the guests loved.
Jake Cohen from Headspace placed the booking with PickStar and was present on the night.
“Joel was amazing and was the talk of the room thanks to his engaging speech which was unscripted and without notes," he said.
“I had almost every person in the room come up to me throughout the night and afterwards to let me know how well Joel did. Joel assisted the night very well and exceeded expectations. Everyone at Headspace would love to use him again for future events."
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