• PickStar

Case Study: Coffee With An AFL Star

It was the perfect fan experience for this footy fan, who was given a meet-and-greet with his favourite AFL player as a birthday gift.

This is just one example of the huge rise in fans using PickStar to book their favourite sports stars for birthday experiences, milestone events, meet ups, bucks shows and more, as they learn that their dreams are possible through the PickStar platform.

Clay Smith and John out for coffee in Melbourne, Victoria

Client: Footy Fan

Talent: Western Bulldogs AFL footballer Clay Smith

Brief: AFL star meets fan for birthday catch-up

Paul is a huge footy fan and his brother, Joel, wanted to arrange a special birthday gift. The plan was to organise Paul’s favourite player, Clay Smith, who recently retired from the Western Bulldogs, to meet for a birthday catch-up.

While at this time of the year AFL footballers have busy training schedules, PickStar is the only marketplace that can still facilitate these truly unique and special fan experiences.

Connecting with PickStar

After submitting a booking request through PickStar, John was given advice on a suitable budget as well as available dates and times. Following the initial plan, PickStar was then able to send the request to Smith via its booking system. A suitable date, location and time was then confirmed by both the client and talent. PickStar's system handled the entire booking process.


The catch-up was a success and the experience was above and beyond the Paul’s expectations. Clay was friendly and engaging and was also fantastic with Paul’s fiancé and young daughter who decided to pop in and have a chat too.

John said:

"It was my brother Paul's 40th Birthday and I wanted to surprise him with a gift that he would never forget! I contacted PickStar to see if I could arrange a surprise meeting with one of his Western Bulldogs heroes from the 2016 premiership team. PickStar was so wonderful to deal with and worked so hard to make it happen, PickStar was a pleasure to deal with and always acted in such a friendly and professional manner.

"PickStar was able to secure Clay Smith for this event. Paul had no idea this was being arranged and he was so happy when he found out he was meeting Clay. Clay was extremely friendly, engaging and very generous with his time and happy to chat all things Western Bulldogs with Paul. It certainly made it a memorable birthday for Paul and I just wanted to say thank you very much to PickStar for all the work done to make this happen and a big thank you to Clay for making a Dog fans birthday a great one!"

Through PickStar, it is easy to book a sports star for any special fan experience. Shortlist your favourite stars, submit the brief and budget, and talent will respond instantly! Get started.

With PickStar you can choose from 800+ elite athletes and sports personalities, for any event, marketing campaign or fan experience. Find out more HERE or call us on 1300 657 601 to discuss you needs.

#AFL #FanExperience #ClaySmith