Case Study: Sports Influencers Booked for Video Game Launch
Through PickStar, Ubisoft booked NRL stars Paul Gallen and Adam Reynolds to help launch their new game StarLink: Battle for Atlas.
Brief: Australian sports influencers and dads to test out the new StarLink: Battle for Atlas game with their children, and post about the experience on their Instagram profiles.
To coincide with the Launch of their new game StarLink: Battle for Atlas, Ubisoft wanted to use some serious star power to make an impact.
Ubisoft had a specific talent brief in mind: Australian sports influencers who are also dads with children aged 5-14. The stars had to have large followings on Instagram and be influential among families. Connecting with PickStar
Ubisoft, with advice from PickStar, canvassed PickStar's extensive network of 1000+ sports talent. The client built a shortlist of preferred talent, deciding to lock in Paul Gallen and Adam Reynolds.
Paul and Ryan provided a candid experience with their children playing and enjoying the game, including a strong call to action and branded hashtags. The posts were able to generate strong engagement from their combined 200k+ audience, including over 3000+ likes on Instagram.
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