Case study

Sports Influencers Booked for Video Game Launch

The Brief

Australian sports influencers and dads to test out the new StarLink: Battle for Atlas game with their children, and post about the experience on their Instagram profiles.

Sports Influencers Booked for Video Game Launch

    Solution

    To coincide with the launch of their new game StarLink: Battle for Atlas, Ubisoft wanted to use some serious star power to make an impact.

    Ubisoft had a specific talent brief in mind: Australian sports influencers who are also dads with children aged 5-14. The stars had to have large followings on Instagram and be influential among families.

    Ubisoft, with advice from Pickstar, canvassed Pickstar's extensive network of 1000+ sports talent. The client built a shortlist of preferred talent, deciding to lock in Paul Gallen and Adam Reynolds.

      Outcome

      Paul and Ryan provided a candid experience with their children playing and enjoying the game, including a strong call to action and branded hashtags. The posts were able to generate strong engagement from their combined 200k+ audience, including over 3000+ likes on Instagram.


      Book sports stars

      Pickstar is Australia's largest marketplace to book sports stars for any campaign, event, or fan experience. Choose from 1000+ elite athletes and sports personalities. Any idea. Any budget.

      Get started now.

        #SocialMediaCampaign
        #Influencer
        #ProductLaunch
        #AdamReynolds
        #PaulGallen
        #corporate